Jason Leikam
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English
Description
WHAT'S IN STICK AND RUDDER:
- The invisible secret of all heavier-than-air flight: the Angle of Attack. What it is, and why it can't be seen. How lift is made, and what the pilot has to do with it.
- Why airplanes stall How do you know you're about to stall?
- The landing approach. How the pilot's eye functions in judging the approach.
- The visual clues by which an experienced pilot unconsciously judges: how you can quickly learn to use them.
-...
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English
Description
Make your move into, or improve your position in, the powerful world of professional speaking.
If you think you have what it takes to speak professionally, or you've already been doing so with insufficient reward, now is the time to make your move.
Bestselling business author and Professional Speaking Hall of Fame member Alan Weiss offers the inside advice you need to turn your talent into a high-paying career-from honing your delivery skills to...
8) Laws of UX
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Language
English
Description
An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the "blueprint" of how humans perceive and process the world around them.
This practical guide explains how you can apply key principles in psychology to...
Author
Language
English
Description
WHAT'S IN STICK AND RUDDER:
• The invisible secret of all heavier-than-air flight: the Angle of Attack. What it is, and why it can't be seen. How lift is made, and what the pilot has to do with it.
• Why airplanes stall How do you know you're about to stall?
• The landing approach. How the pilot's eye functions in judging the approach.
• The visual clues by which an experienced pilot unconsciously judges: how you can quickly learn to use...
10) Fauci
Author
Language
English
Description
This was the first book, the very first, to issue a warning about the biggest crisis in science and public health. The author began sounding the alarm as a newspaper publisher in the 80s. Robert F. Kennedy Jr. brought the book to the world's attention when he recommended it to his 600,000 followers on his Instagram account in April, 2020. America is now listening.
This little book is a chapter from The Chronic Fatigue Syndrome Epidemic Cover-up Volume...
Author
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English
Description
In The Fundamentals of Ethics, Fifth Edition, author Russ Shafer-Landau employs a uniquely engaging writing style to introduce students to the essential ideas of moral philosophy. Offering more comprehensive coverage of the good life, normative ethics, and metaethics than any other text of its kind, this book also addresses issues that are often omitted from other texts, such as the doctrine of doing and allowing, the doctrine of double effect, ethical...
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Andy Grove, founder and former CEO of Intel shares his strategy for success as he takes the listener deep inside the workings of a major company in Only the Paranoid Survive.
Under Andy Grove's leadership, Intel became the world's largest chip maker and one of the most admired companies in the world. In Only the Paranoid Survive, Grove reveals his strategy for measuring the nightmare moment every leader dreads-when massive change occurs and a company...
Author
Language
English
Description
Andy Grove, founder and former CEO of Intel shares his strategy for success as he takes the listener deep inside the workings of a major company in Only the Paranoid Survive.
Under Andy Grove's leadership, Intel became the world's largest chip maker and one of the most admired companies in the world. In Only the Paranoid Survive, Grove reveals his strategy for measuring the nightmare moment every leader dreads-when massive change occurs and a company...
Author
Language
English
Description
What new products or services should you launch next year? How can you improve the productivity of a paint line? What should you name your new venture? How can you decrease patient waiting times? How can you improve the customer experience?
Pretty much any creative problem-solving task can be framed as seeking a new match between solution and need, from operational process improvements to creating strategies to foster organic growth. Innovation tournaments...
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English
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Prepare for the OMCP certification exam and expand your digital marketing skillset
Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand.
In Digital Marketing Fundamentals, veteran digital...
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Language
English
Description
Follow along with fictional insurance agency owner, Jim Wakefield, as he fights to keep his struggling small business afloat. Slowly and surely, he discovers not only how to find more customers, but also how to retain them for the long-term through loyalty-generating marketing initiatives. During his year of eventual marketing mastery, Jim and his team bond closely as they overcome significant odds to reach a point of growth and sustainability.
For...